THE APP USERS WANT
Which is What, Exactly?
To find out, I developed a list of questions to uncover grocery shoppers’ goals, needs, and pain points. With my questions, a recording device, and a friendly smile, I hit the stores and asked shoppers if they had a few minutes to spare. Those who were willing shared their grocery shopping experiences, joys, and frustrations. After reviewing and analyzing the qualitative data, one trend stood out.
SURPRISE, SURPRISE
5/5 Grocery Shoppers Do Not Like Standing In Line
Five of the five shoppers I interviewed expressed that their biggest frustration while grocery shopping is waiting in line to check out.
After presenting the data to my team, a prototype for an app was created. This app, Grocery Prime, would allow shoppers to skip the lines altogether by using their phones to pay for items as they shop. My whole team felt that this was a brilliant idea! But, how could we be sure that users would feel the same way?
USABILITY TESTING
To get user feedback on our prototype, I conducted usability tests. With a script and the prototype on my technology, I set up at the local library and found grocery shoppers who were willing to participate. After introducing myself and the project, I recorded individuals performing two simple tasks using the prototype. The qualitative data I gained revealed what works, what doesn’t, and another unmistakable trend. The tests indicated a significant need for clarity and unity in the language used on the app. Button terms were confusing and prevented users form taking the shortest path to meeting their goals.
THE END
With this information, my team will adapt the prototype to better meet the needs of the user. Once the prototype is adapted, I will take it out in to the world once more to ensure that the user is at the fore-front of this design every step of the way.
For Now